6 WordPress Plugins you don’t want to miss!

This time I want to talk about plugins that should not be missing on your WordPress website to obtain excellent functionalities such as improving performance, generate reports, optimizing your site and much more. If you are starting your website, you may find it useful to take a look at this valuable list of essential add-ons to get started:

 Yoast SEO

This plugin provides awesome features to help your website to be fully optimized for search engines, add correct title and description, improve your content and focus on keyworks and more.

Updraftplus plugin

A very important maintenance and security task in WordPress is to be able to create, save and be able to restore copies of your web page. It is a very powerful tool that is among the best rated and popular in the world, with more than a million active installations.

It offers you the option of storing your copies in different places, like your hosting, or some clouds like Dropbox, Google Drive, Microsoft OneDrive, etc.

Duplicate Page

It helps a lot if you need to replicate a design or duplicate content. It offers the option to duplicate pages and custom posts without affecting the existing version, with a single click and it will be saved as you prefer (draft, private, public, pending).

Google Site Kit

The official Plugin for wordpress, this tool can manage all Google products in a single control panel, obtain data and perform analysis on how people find and use your website, using the following tools:

  • Search Console
  • Analytics
  • Adsense
  • PageSpeed Insights
  • Tag manager
  • Optimize

Elementor Page Builder

My favorite Page Builder is an excellent and powerful tool to build Responsive web pages in a unique way. It has many advantages and also offers a paid version that is very useful for more advanced functions such as creating custom header and footer, dynamic popup, easy-to-use customizable templates and much more!

Accelerated Mobile Pages

Increase the loading speed with this powerful tool designed for Responsive. Increase your chances of getting leads by having a better performance.

Benefits of having an active social media presence

Creating a community on social networks is key if you want to increase the visibility of your brand or create a closer contact or segment better your target audience. You can get thousands of valuable followers that you can build loyalty and interact with them on a daily basis!

Some of the main advantages:

Increase in sales: You can better inform and sell your products or services by having constant and reciprocal communication with your audience to obtain greater loyalty, trust and consequently more sales.

Advertising and promotion at low cost: the cost of maintaining to maintain an active presence is very low, if we compare with other means, and if they are used correctly, the profitability is considerably high.

Global reach of your ads: Your content is spread quickly and worldwide, with a little effort and money you can pay for promotions that reach thousands of users.

Increase your brand awareness: You can create different types of content to generate more presence and better publicize your products or services internationally, achieve more followers, get more interactions and talk about your brand.

SEO Positioning: Through publications that you share on your social networks you can generate higher positioning using tags, keywords, images that position in Google from your profiles, this influences improving your online reputation and the recognition of your brand.

What is the Brand Awareness? How to build your own


Brand Awareness is the concept used to measure the importance of a brand. It works as an indicator of how long a company stays in the minds of its potential customers, between mayor the knowledge, mayor will be sales.

Elements of brand awareness


They are the emotional characteristics that define the values, attributes and personality of your company so that they form a unique identity and generate a unique emotional response to consumers, this is a very important factor because it helps to differentiate your brand from the rest, and how you want to be remembered.


There are different types of web advertising such as: Web pages and SEO positioning, Social networks, google adwords and PPC, they are the most powerful tools to make a presence, you can search for new customers, partners, employees and gain confidence. You definitely want to include a social media strategy to do your digital marketing and start getting leads!


It is very important to keep social networks alive, constantly updating to generate your online presence, creating content of interest and reinforcing your brand with graphic designs, illustrations, infographics, images and animations that introduce your audience to topics of interest.

Creating a blog is an excellent tactic to generate traffic on your website. Treating topics related to your business and that interest your audience, generates more engagement towards your brand, by the way you communicate. Remember that Google rewards original and quality content, ranking them above others, just as people like to read new things on a daily basis.

Promotions and contests on social networks

Keep your audience hooked and attract new followers by announcing contests that interest people. For example, a discount on your products or services, it may interest you and they will start to follow you for the reward they can get.

Another example would be to compete for a specific product, and if they recommend you they have more opportunities to win.

In short, the strategy is based on making the most of social networks intelligently, not giving up and knowing that it is a long race to go. Be constant and creative, always generate posts and promote your content. It will bring you lots of benefits!

How to Choose the Color of Your Logo

Thinking of creating a logo for your personal brand, small business or website?

Choosing the color of your logo does not have to be so complicated. It is the first thing you see in each design. In this article, we will explain the meaning of colors and their application for logos. In this way you can better express the feelings you want to convey to your target audience.

Color has the mission to reflect benefits of the product in addition to the corporate personality. Below, I’ll provide some facts about each color so you can choose to create or refresh your logo:


It represents strength, it is the color of passions. It means Action, Love, vitality, energy, courage, strength, life, courage and vigor. It can be associated with warmth, passion and daring. Other people may consider it an aggressive color, pleasure.

Red is one of the most powerful colors you can use. In color psychology, the color red is associated with action and emotion.

Here are some examples of red logos:


The yellow color conveys happiness, joy, optimism, light, motivation. Because the color yellow represents the sun, it is a color full of energy, joy and happiness, it also represents creativity and intelligence. It is used in logos to capture attention and generate warmth.

Here are some examples of yellow logos.


It is a cold color that symbolizes calm, confidence, wisdom, cold, water, the sea. It is the color most used in logo design for the security it transmits. It is very suitable for cleaning products, technology, although it is also related to the fishing sector and what comes from the sea.

These are logos of famous brands that wear blue.


Orange is more subtle and cozy. Create a comfortable and homey atmosphere. It represents attraction, enthusiasm, happiness, success, creativity and determination: orange. It can be commonly found in logos that want to represent fun or stimulate emotions and even appetites. It is very suitable for promoting food products and toys

Examples of recognizable orange logos:


It is the preferred color to choose when designing logos for companies that sell natural products or offer medical services.

Green combines freshness and nature with sport and a healthy lifestyle. You can communicate both serenity and active decision making. Represents harmony and simplicity.

Nature, youth, refreshing, hope, fertility … We associate it with both freedom and health, it makes us feel safe and it relaxes us, although in a more informal way than blue.

This is how green is used in international logos: